The story behind Nashville's independent, commission-free senior living guide.
When families search for senior living options in Nashville, most of the top results are commission-based referral services. These sites present themselves as "free," unbiased guides — but they're not.
These referral services charge senior living communities a referral fee equal to 100–112% of the resident's first month's rent — typically $4,000 to $7,000 per placement. Only communities that agree to pay this fee get recommended to families. Communities that don't participate simply don't appear.
That's a profound conflict of interest — and most families have no idea.
Nashville Senior Living Guide lists every senior living community in the greater Nashville area — regardless of whether they pay us anything. Our free listings include name, address, phone, and care type. That's it. No steering, no hidden incentives.
Facilities that want premium placement — a featured spot at the top of their category, enhanced profiles, photos — pay a flat monthly fee. There are no per-placement commissions. Ever.
"Our facility stopped using commission-based referral services two years ago. The referral fees were crushing — we were paying $4,000–$6,000 per move-in. Would absolutely pay $200–$300/month for a quality flat-fee directory that showed up well in Google."
— Nashville assisted living operator, via Reddit r/seniorcare
We currently list facilities across the greater Nashville metro, including Brentwood, Franklin, Hendersonville, Antioch, Madison, Bellevue, Donelson, and Mt. Juliet. Our directory includes assisted living, memory care, independent living, skilled nursing, and board & care homes.